The online world is one large aspect where companies can create their own competitive advantage over their competition if done right. As research will show you, online commerce is growing at an exponential rate and with the boom of social media, companies are now looking online to build their consumer base and get their marketing message out.

Best of all, search listings in Google and Yahoo are free and have the potential to generate large amounts of relevant traffic and sales if a company’s website is positioned correctly. While the rest of your competitors are scratching for the surface and clueless about their own online visibility, the smart companies will take advantage of this and thrive will others fall.

So I just took Rand’s SEO Quiz at SEOmoz and after 75 questions and 20 minutes ended up scoring 87%…according to SEOmoz I’m an SEO Expert!

I haven’t taken a test in a few years since being in the Shilder School of Business at the University of Hawaii. Boy, those were the good ol days…cramming the night before finals…a twelve pack of soda to keep you up…and praying that you’d retain some of the information the next day. All I can say is that I’m sure glad I don’t have to do that anymore!